Revolutionising Digital Marketing: The Role of Artificial Intelligence in Shaping the Future

Abstract

Artificial Intelligence (AI) is playing a pivotal role in reshaping digital marketing practices, bringing new opportunities for businesses to connect with customers in innovative ways. This paper examines how AI tools are revolutionising digital marketing strategies, focusing on trends like customer personalisation, improved engagement, and automated marketing processes. By exploring AI technologies such as machine learning, chatbots, and predictive analytics, this study highlights their influence on customer interactions and the efficiency of marketing efforts. The research also looks ahead to the evolving role of AI in marketing, offering actionable insights for businesses to stay competitive.