International Journal of Advanced Research in Journalism, Culture and Literature

Intersections of Media, Culture, and Literature: A Critical Review of Contemporary Scholarly Discourse

Manjari Singh — 2026-04-27

The dynamic interplay between media, culture, and literature has emerged as a central focus in contemporary scholarship, reflecting the growing recognition of their interconnected roles in shaping narratives, identities, and social realities. This review article examines these intersections through an interdisciplinary lens, drawing on insights from media studies, cultural studies, and literary theory to understand how cultural meaning is produced, mediated, and consumed.
The study explores theoretical frameworks that illuminate the ways in which media and literature construct and negotiate cultural identities, influence public perception, and contribute to societal discourse. It also analyzes the transformative impact of digital technologies, including social media, streaming platforms, and online literary communities, on the production, dissemination, and reception of cultural narratives. These technologies have not only expanded access to information but also created participatory spaces where diverse voices can challenge dominant narratives and contribute to the reimagining of cultural knowledge.

Politics of Human Needs: Resituating Philosophical Enquiry

V Basil Hans — 2026-04-27

This article examines the political dimensions of human needs and argues for the resituating of philosophical inquiry within the concrete conditions of social life. Rather than treating needs as purely biological or individual concerns, the study highlights how the identification, prioritization, and satisfaction of human needs are shaped by power relations, political institutions, and ideological frameworks. Drawing on insights from social and political philosophy, the article critiques traditional philosophical approaches that abstract human needs from their socio-historical contexts. It explores how struggles over resources, recognition, and welfare transform needs into sites of political contestation. By analyzing the role of the state, civil society, and marginalized communities in defining and negotiating needs, the article demonstrates that philosophical reflection must engage with lived realities and material inequalities. Ultimately, it argues that reorienting philosophy toward the politics of human needs enables a more inclusive and critical framework for understanding justice, democracy, and human well-being in contemporary societies.

Digital Transformations and Cultural Narratives: A Review of Emerging Trends in Journalism and Literary Studies

Surendra Babu Talluri — 2026-04-27

Digital transformation has profoundly reshaped journalism and literary studies, fundamentally altering the ways in which information is produced, disseminated, and interpreted. Advances in technology—including media convergence, artificial intelligence, and the proliferation of digital platforms—have created new modes of storytelling, new channels for audience engagement, and new frameworks for understanding cultural production. These developments have not only transformed professional practices but have also influenced how cultural narratives are constructed, circulated, and consumed across diverse social contexts.
This review article examines the intersection of digital technologies with journalism, literature, and cultural discourse. Drawing on interdisciplinary scholarship from media studies, literary theory, and cultural studies, it explores the evolving nature of journalistic practices, including digital reporting, citizen journalism, and the ethical challenges posed by algorithmic news delivery. It also investigates transformations in literary production, distribution, and reception, highlighting the rise of digital literature, transmedia storytelling, and interactive narratives that engage audiences in novel ways.

Media, Identity, and Cultural Narratives: A Comprehensive Review of Journalism and Literary Studies

Anjana A Karumathil — 2026-04-27

The relationship between media, identity, and cultural narratives has emerged as a pivotal area of inquiry in contemporary journalism and literary studies. In a globalized and digitized world, media and literary forms do not merely convey information or stories—they actively construct, negotiate, and disseminate cultural identities across diverse social, political, and economic contexts. This review article examines these intersections, drawing on interdisciplinary scholarship from media studies, cultural studies, and literary theory to analyze how narratives shape perceptions of self and society.
The study explores the theoretical foundations that inform understandings of identity, including cultural representation, postcolonial theory, feminist theory, and critical media studies. It also investigates the role of media platforms—from traditional print and broadcast outlets to social media and digital news portals—in mediating cultural narratives and influencing public discourse. Narrative journalism and literary practices are considered as complementary avenues through which cultural identities are expressed, challenged, and transformed.

Sustainable Fashion as Cultural Practice: Circular Economy, Media Representation, and Social Impact

Kanchan Mukherjee — 2026-04-27

Sustainable fashion has emerged as a significant interdisciplinary field that integrates environmental responsibility, cultural expression, economic innovation, and media influence. As concerns over climate change, resource depletion, and unethical labor practices intensify, the fashion industry is undergoing a critical transformation from linear production models toward more sustainable and circular systems. This review article conceptualizes sustainable fashion not merely as an industrial or economic shift, but as a cultural practice embedded within broader social, ethical, and communicative frameworks.
Drawing on existing literature across fashion studies, cultural studies, and media research, the paper examines sustainable fashion through three key dimensions: circular economy models, media representation, and social impact. It explores how circular practices—such as recycling, upcycling, and slow fashion—challenge the dominant fast fashion paradigm by promoting longevity, ethical sourcing, and reduced environmental impact. Furthermore, the study analyzes how media platforms, particularly digital and social media, play a crucial role in shaping public perceptions of sustainability, influencing consumer behavior, and disseminating eco-conscious narratives.