Sustainable Fashion as Cultural Practice: Circular Economy, Media Representation, and Social Impact

Abstract

Sustainable fashion has emerged as a significant interdisciplinary field that integrates environmental responsibility, cultural expression, economic innovation, and media influence. As concerns over climate change, resource depletion, and unethical labor practices intensify, the fashion industry is undergoing a critical transformation from linear production models toward more sustainable and circular systems. This review article conceptualizes sustainable fashion not merely as an industrial or economic shift, but as a cultural practice embedded within broader social, ethical, and communicative frameworks.
Drawing on existing literature across fashion studies, cultural studies, and media research, the paper examines sustainable fashion through three key dimensions: circular economy models, media representation, and social impact. It explores how circular practices—such as recycling, upcycling, and slow fashion—challenge the dominant fast fashion paradigm by promoting longevity, ethical sourcing, and reduced environmental impact. Furthermore, the study analyzes how media platforms, particularly digital and social media, play a crucial role in shaping public perceptions of sustainability, influencing consumer behavior, and disseminating eco-conscious narratives.