Mobility as a Service (MaaS): Transforming Urban Transportation

Abstract

Mobility as a Service (MaaS) is positioned as a pioneering paradigm set to revolutionize urban transportation systems worldwide. This comprehensive study embarks on an exploration of the foundational principles, imminent challenges, and potential transformative impacts of MaaS on the landscape of future urban mobility. At its core, MaaS represents a groundbreaking concept that seeks to provide seamless and user-centric mobility solutions to address the complexities and inefficiencies prevalent in contemporary urban transportation networks.
The essence of MaaS lies in its ability to integrate diverse transportation modes into a unified and interconnected platform. By amalgamating public transportation, ride-sharing services, bike-sharing initiatives, micro-mobility options, and other mobility services, MaaS aims to streamline the user experience, improve operational efficiency, reduce traffic congestion, and foster sustainability within urban transport ecosystems.
This research endeavor is deeply motivated by the pressing need to navigate the intricate challenges posed by rapid urbanization and population growth, which exert significant pressure on conventional transportation infrastructures. MaaS emerges as a beacon of hope, offering a transformative approach that not only enhances mobility but also contributes to creating livable and sustainable urban environments.
Through an in-depth analysis, this study seeks to illuminate the transformative potential of MaaS in shaping the future of urban mobility. By delving into the intricacies of MaaS implementation, including technological advancements, regulatory frameworks, business models, stakeholder collaborations, and user engagement strategies, this research aims to provide actionable insights into overcoming barriers and maximising the benefits of MaaS adoption.